Client Overview

Sports organization known for hosting professional Sports tournaments and managing real-time player data across multiple events.
To enhance digital engagement and simplify live tournament operations, they are developing a next-generation AI-powered Agent within their mobile application.

Needs & Challenges

  • The existing mobile app required manual navigation for these actions

  • Slowed down live score entry

  • Reduced player engagement on the course

  • Made it difficult for users to access quick updates hands-free

Solution: ASK Milo – The AI Agent

  • ASK Milo acts as a real-time virtual golf companion, allowing users to interact naturally through voice.

  • Members can verbally enter or update scores mid-game with instant confirmation.

  • ASK Milo retrieves individual or team scorecards on demand

  • The agent connects with the tournament database via secure APIs for seamless real-time synchronization.

  • Players can ask for tournament updates, player rankings, and Game rules without touching the screen.

Results & Impact

  • Improved Player Engagement: ASK Milo increased in-app usage by 40% during tournaments.

  • Hands-Free Experience: Players and organizers could perform key actions via voice — no typing needed.

  • Operational Efficiency: Score entry errors reduced by 60%, and tournament updates became instant.

  • Enhanced Brand Innovation: It positioned itself as a technology-forward sports organization.

Conclusion

With ASK Milo, we proved how intelligent agents can transform traditional sports apps into interactive, data-driven, and user-centric ecosystems.
The same technology framework can be extended to cricket, football, tennis, and other live-score-based sports applications.

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